With the eCommerce business booming throughout Europe, and Cyber Monday confirmed as the most important online sales day on record, there is now more incentive than ever for entrepreneurs and bricks and mortar retailers to turn their attention to on-line retail. Nonetheless, a lot with building any business, certain key considerations and strategies must be observed when launching a profitable eCommerce business. Read on to discover the seven key steps to growing a thriving online store…
Step 1: Purchase a domain name
The first stage to building a successful online retail enterprise is to find a suitable domain name. You want something that is memorable, easy to spell and isn’t too similar to the URLs of your competitors. Do your due diligence if you are buying a domain name from an already trading firm or by way of public sale as you do not wish to buy a URL that’s topic to Google penalties.
Step 2: Find a web developer
As a way to make your on-line store a reality, you’ll have to find a reliable, experienced web developer. Search for a development staff that has a proven track file with eCommerce sites, can show you examples of eCommerce stores they’ve constructed and is knowledgeable on subjects similar to payment gateways and eCommerce platforms.
Step 3: Choose a platform
After you have a web developer in place, they should be able to advise you on the most appropriate eCommerce platform for your needs. A typical option is WooCommerce which dovetails very nicely into WordPress allowing you to handle your complete website from one control panel. You’ll additionally need web hosting in place.
Step 4: Resolve on a theme or design
After you have your eCommerce platform selected, you will have to decide on a look and really feel for your new on-line store. At this level design and customer journey each have an element to play. Speak with your web developer to plan and plot the journey you need your new and current clients to take by way of the website.
Step 5: Write your content
While your web developer is hard at work behind the scenes, start the task of making your web copy. You will must conduct thorough keyword research beforehand, to make sure your product descriptions, touchdown pages and other web pages are optimised for launch. Don’t forget sturdy calls to action too.
Step 6: Test, test, test
Earlier than your site officially goes live, you may need to conduct in depth testing. Your web developer ought to do this before hand over but, you will also need to completely test the site, using a range of different devices. Go all of the way by way of the checkout process too and make sure the journey to sale is as seamless as possible. Testing should proceed after the site launches so you’ll also want a plan of action for A/B testing as you move forward.
Step 7: Launch your marketing plan
You’ll want a robust digital marketing plan to accompany your site launch. It is a good idea to get started earlier than your site goes live to build awareness after which kick it up a notch when your eCommerce site launches. You will have to consider paid search initially, however you should also concurrently be working on a long run search engine optimization plan, social media marketing, content material marketing and e mail marketing to drive relevant, targeted visitors to your site.
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